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Th Impact of Online Inflence Strategies on Consumer Response and Privacy Expectations
Online Influence Strategies Consumer Response Privacy Expectations
2014/10/28
Identifying effective strategies for encouraging individuals to disclose their personal information on the Internet is important for marketers. In today's informationbased economy, access to consumer ...
Online Banking and the Community Reinvestment Act
developments in electronic banking technology its increasing popularity banking customers serving the community
2011/11/1
The article points out that developments in electronic banking technology and its increasing popularity among banking customers offer banks in the U.S. with powerful tool for serving the community as ...
Online banking in India: An approach to establish CRM
CRM customer value online banking technology
2011/10/29
Technology is fast altering the business servicescape. Its role in improving customer service levels is being used strategically and increasingly by service organizations. The service attributes and q...
Online Banking: Increasing Adoption, Access, and Usage
information state of online banking maximize its use mobile banking
2011/10/29
The article offers information on the study conducted by Mercator Advisory Group Inc., which assesses the state of online banking in the U.S. and suggests ways on how banks can maximize its use. It sa...
THE STRUCTURE OF ONLINE MARKETING COMMUNICATION CHANNELS
online marketing integrated marketing communications (IMC) word of mouth promotion (WOM) viral marketing social networking diffusion of innovations
2009/12/1
Online marketing communications are moving toward interactions between individual
recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now...
E-personalization and online privacy features: the case with travel websites
E-Personalization Privacy manipulation E-commerce
2009/12/1
E-personalization is the process of tailoring preferences to individual traveler's
characteristics or performance on travel websites. E-personalization is used to enhance
customer service or e-com...
The Impact of Discount Brokerage Fees on Online Stock Trading: A Study of the Stock Market in Thailand
Discount Brokerage Fees discount brokerages
2018/3/9
The mid 1990s saw the advent of Internet and the proliferation of stock trading using Internet.
The U.S market lead the world in terms of de-regulation, discount brokerages and competitive
commissio...