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山东财经大学国际市场营销课件 Chapter 3 The Cultural Environment of International Marketing
山东财经大学 国际市场营销 课件 Chapter 3 The Cultural Environment International Marketing
2016/12/9
山东财经大学国际市场营销课件 Chapter 03 The Cultural Environment of International Marketing。
A Cross-Cultural Perspective of Marketing Departments' Influence Tactics
coalitional view cross-cultural marketing marketing department marketing influence
2011/10/29
Recent marketing literature has shown that an influential marketing department is a driver of an organizationwide market orientation and, in some studies, of firm performance. Recognizing the importan...
Finding Ourselves in Images: A Cultural Reading of Trans-Tasman Identities
Finding Ourselves Images Trans-Tasman Identities
2010/1/15
This paper explores salient categories, metaphors, and meanings embedded in representations of New Zealand, Australian, and trans-Tasman cultural identities. The discussion is based on an ethnographic...
Cultural Factors Affecting Smoking Intentions in Sri Lankan Immigrant Adolescents: An Exploratory Study
Cultural Factors Smoking Intentions Sri Lankan Immigrant Adolescents
2010/1/15
This paper reports a small exploratory investigation into smoking intentions amongst Sri
Lankan immigrant adolescents living in Perth, Western Australia. Four focus group
discussions were conducte...
Cultural Factors Affecting Smoking Intentions in Sri Lankan Immigrant Adolescents: An Exploratory Study
Cultural Factors Smoking Intentions Sri Lankan
2011/6/9
This paper reports a small exploratory investigation into smoking intentions amongst Sri
Lankan immigrant adolescents living in Perth, Western Australia. Four focus group
discussions were conducted ...
Finding Ourselves in Images: A Cultural Reading of Trans-Tasman Identities
A Cultural Reading Trans-Tasman Identities
2011/6/9
This paper explores salient categories, metaphors, and meanings
embedded in representations of New Zealand, Australian, and
trans-Tasman cultural identities. The discussion is based on an
ethnograp...