搜索结果: 1-1 共查到“管理学 breed”相关记录1条 . 查询时间(0.072 秒)
Examining Role Model and Information Source Influence on Breed Loyalty: Implications in Four Important Product Categories
Loyalty Socialization Role Models Pets Retail Sales TV Commercials
2009/12/1
This study examines the concept and impact of breed loyalty in the pet industry. The
authors create a breed loyalty scale then look at what are the influencers of this type of loyalty. Adding othe...