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Cultural identity in the practice of design: methods for product development projects
methods in design cultural identity product project
2009/12/1
The advent of globalization exposes cultural diversity and the fast development of technologies renders distances relative and disconnects time and space. Furthemore the fast pace of transformations w...
Cross-Functional Cooperation with Design Teams in New Product Development
Cross-Functional Teamwork Internal Design Team Effective Product Development
2009/6/15
This paper identifies the critical factors of cross-functional cooperation for design teams in new product development (NPD) by means of a survey of 243 cross-functional team managers at consumer elec...
Design, Risk and New Product Development in Five Small Creative Companies（图）
Creativity Design Participation Risk
2008/10/27
Five small creative companies were studied in detail over extended periods of the New Product Development (NPD) lifecycle. Design was a key aspect of company activity and central to the NPD process. N...