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An Evaluation of the Role of Marketing in Public Transit Organizations
Role Public Transit Organizations
2009/10/19
This study was designed to examine the role of marketing in public transit organizations
from a management perspective. Using a survey methodology, a national survey
was conducted with a sample of 8...
Social Marketing Applications and Transportation Demand Management: An Information Instrument for the 21st Century
Social Marketing Applications Transportation Demand Management Information Instrument 21st Century
2009/10/19
Concern has been expressed by planners and policy-makers that the “add capacity”
strategy used in building more roads to resolve traffic-induced problems is no longer
a feasible option. This article...
Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISO
ISO system, marketing aspect of ISO transportation-related companies
2010/11/2
The paper analyses the effects of ISO system implementation and certification. It separately reviews motivations to implement ISO system and benefits after the system implementation. The authors analy...