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Assessment of the Development Role of a Statutory Body from a Customer Perspective: A Relationship Marketing Approach
Satisfaction Trust Commitment Statutory body Relationship marketing
2010/9/28
The importance of the relationship between an institution and its constituents is examined through establishing a model of exchange relationship’s three key important constructs (satisfaction, trust a...
A DIFFUSION THEORETIC APPROACH TO ANALYSING E-BUSINESS UP-TAKE IN SMALL BUILDING ENTERPRISES
e-business adoption technology uptake innovation diffusion small building enterprise
2010/9/28
The adoption of e-business by Small and Medium Enterprises (SMEs) in construction lags other service and product businesses within the building sector. Twenty SMEs were studied to establish the driver...