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Gender Construction in Advertising Discourse: The Adaptationist Perspective
gender construction advertising discourse adaptation pragmatic presupposition
2014/6/16
With the development of economy, the advertising industry has become more and more prosperous. So far, advertising discourse has been researched from various perspectives. Unlike others, this study fo...
Female Commodity Advertising:An Adaptationist Account
female commodity advertising Linguistic Adaptation Theory adaptability
2014/6/16
Jef Verschueren’s Adaptation Theory (1999) claims that using language must consist of continuous making of linguistic choices, consciously or unconsciously, for language-internal and/or language-exter...