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It's 'a good thing': The Commodification of Femininity, Affluence, and Whiteness in the Martha Stewart Phenomenon
Cultural studies Gender Stewart Martha Media Taste Whiteness Commodification Femininity Affluence
2014/10/29
This study examines the ideologies of gender, race, and class present in Martha Stewart's unprecedented popularity, beginning with the publication of Stewart's first magazine in 1990 and ending in Sep...
"Wicked with Roses": Floral Femininity and the Erotics of Scent（图）
Wicked with Roses Floral Femininity the Erotics of Scent
2009/11/20
For the cultural historian of smell, representations of the act of smelling are rich with evidence about social and cultural formations.1 In particular, the abundance of paintings and other visual ima...
RE-EXAMINING FEMININITY - THE VOICES OF LEADERSHIP IN MANAGERIAL MEETING DISCOURSE
FEMININITY Malay women communicative strategies
2009/10/10
This paper contends that some of the communicative strategies employed by Malay women academic administrators are the antithesis of expected gendered speech patterns that could be triggered by the dem...
Symbolic Annihilation or Alternative Femininity? The (Linguistic) Portrayal of Women in Selected Polish Advertisements
Advertisement gender femininity Critical Discourse Analysis
2009/8/5
The year 1989 marks the beginning of sweeping political, economic and social changes in Poland. Since that time an expansion of women into top professional positions can be observed. Data from the las...