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Determination of Consumer Expectations by Illustration of Spirulina as Marketing of Biotechnological Products
Spirulina marketing consumer behavior biotechnological product
2009/6/10
The aim of the present study is to examine the knowledge, behaviors and expectations of the consumers about Spirulina as a biotechnological product. As known biotechnological products are in a wide ra...
A Survey on Factors Affecting on Consumer’s Potential Willingness to Pay for Organic Products in Iran (A Case Study)
Organic food households tobit government payment chemical residue
2009/6/10
This study determined factors influencing on consumer�s potential willingness to pay for organic products in Iran. Data collected with filling 240 questionnaires in 2006 from Mashhad&aci...
Consumer Willingness-to-Pay For GM Food Products
biotechnology willingness-to-pay (WTP) food products contingent valuation (CV)
2009/4/28
This paper evaluates consumer willingness-to-pay (WTP) for food products obtained through
the application of biotechnology using data collected from a consumer survey in Italy in 1999. Survey resul...
Consumer’s attitudes and willingness-to-pay for Green food in Beijing
food safety green food consumer behavior willingness to pay
2009/4/23
A survey in random-selected supermarkets in Beijing, the capital city of China, is reported to identify the attitudes and perceptions of consumers toward green-labeled milk, as well as their willingne...