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Consumer behavior on low-carbon agri-food purchase: a carbon labeling experimental study in China
carbon labelling low-carbon awareness potential consumption power scenario experiment SNK test
2014/3/31
By adopting the scenario experimental methodology of carbon labelling on agri-food products, coupled with 873 questionnaires collected from six cities in China, we made a statistical analysis of diffe...
Ethnocentrism and consumer evaluations of Czech made yoghurt
CETSCALE country-of-origin conjoint analysis consumer preferences
2014/3/28
In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent me...