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Gender Construction in Advertising Discourse: The Adaptationist Perspective
gender construction advertising discourse adaptation pragmatic presupposition
2014/6/16
With the development of economy, the advertising industry has become more and more prosperous. So far, advertising discourse has been researched from various perspectives. Unlike others, this study fo...
Interpreting Metaphor of Modality in Advertising English
Advertising English Systemic-functional linguistics Modality Modality system Metaphor of modality Pragmatic function
2010/3/5
Based on a review of the historical and current studies on modality, this paper aims at interpreting metaphor of modality and its functions in advertising English according to theories of modality sys...
Advertising and Language
Advertising Language
2009/10/19
In the most widely accepted use of the word, evolution is usually associated with biology. A lower species evolves into a higher one-a single substance or group divides into several distinct and some-...
Female Commodity Advertising：An Adaptationist Account
female commodity advertising Linguistic Adaptation Theory adaptability
2014/6/16
Jef Verschueren’s Adaptation Theory (1999) claims that using language must consist of continuous making of linguistic choices, consciously or unconsciously, for language-internal and/or language-exter...