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Bae Yong-Joon,Hybrid Masculinity & the Counter-coeval Desire of Japanese Female Fans
Bae Yong-Joon Hallyu Japanese fan new Korean masculinity wen masculinity counter-coeval desire
2009/11/27
This essay examines the transcultural consumption of new Korean masculinity in Japan using the star construction of Bae Yong-Joon (BYJ/aka yon-sama) as its key example. Through sociological research o...