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西北大学汉译英课件 Translation of Advertisements。
西北大学汉译英课件 Translation of Advertisements。
Trophy Children Don’t Smile: Fashion Advertisements For Designer Children’s Clothing In Cookie Magazine
advertising facial expression fashion sex role interpersonal communication
2014/10/17
This study examines print advertising from Cookie, an up-scale American parenting magazine for affluent mothers. The ads include seven designer clothing brands: Rocawear, Baby Phat, Ralph Lauren, Dies...
Addressing the Consumer in Standardised Advertisements:Linguistic Cues in French and Finnish Technology Products’Advertising Texts
theory of enunciation advertising text standardisation linguistic strategies France Finland
2009/8/20
The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of t...
The study investigated EFL students’ ability to comprehend and analyze advertisements and
identify their stylistic features. Results of a test with sixty six EFL college students showed
lexical and ...
Symbolic Annihilation or Alternative Femininity? The (Linguistic) Portrayal of Women in Selected Polish Advertisements
Advertisement gender femininity Critical Discourse Analysis
2009/8/5
The year 1989 marks the beginning of sweeping political, economic and social changes in Poland. Since that time an expansion of women into top professional positions can be observed. Data from the las...
The Use of Personal Pronouns in Advertisements and Its Implications
Personal Pronouns Advertisements Implications
2014/6/16
This research examines the use of personal pronouns in advertising language from major US news magazines from the viewpoint of social context. Studies in the past have tended to concentrate primarily ...